Every Samsung Galaxy Unpacked announcement, including the S25 phones

Alright, Samsung fans. Get excited because this year’s Samsung Galaxy Unpacked was a ride.

Samsung delivered on Samsung Galaxy Unpacked 2025, with a bunch of big announcements. Sure, there were mobile announcements about the next-generation Galaxy S25 line of smartphones — but we also saw the takeover of AI THE spotlight and even some surprises.

Here’s everything you need to know about this year’s Samsung Galaxy Unpacked.

Samsung Galaxy S25 series

Say hello to the Samsung Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and an entire hour to finally show off the S25 lineup.

Anyway, the new phones are officially available for pre-order and will hit the market in a few weeks on February 7th.

The biggest improvement in these new Galaxy smartphones? This is easy. It’s the Qualcomm Qualcomm Snapdragon 8 Elite chipset that powers the S25 line. This chipset was designed to handle intensive processes required by Samsung’s newest and latest AI features. It will also be a boon for gamers looking for a smooth mobile gaming experience. According to Samsung, the S25 line will get a 40 percent NPU increase compared to its predecessor.

Samsung also highlighted its ProScaler display technology found in the S25 line which reduces noise and improves images and videos on the screen.

After its chipset, the next biggest upgrade to the S25 series is likely to be its camera capabilities. The S25 models have an improved 50MP ultra-wide camera sensor, which is a step up from the 12MP ultra-wide camera found on its predecessor. The lineup also features Galaxy’s next-generation ProVisual engine for superior camera range and control, as well as a new virtual aperture.

Samsung also announced log video recording, the ability to create photo filters based on the color profile of existing photos, and an AI-powered noise detection feature to provide automatic audio corrections to videos shot on the phone.

A UI 7

While it’s been in beta for a while, Samsung has now given an official release to its custom interface built on Android.

“Our most personalized interface” is how Samsung described it.

And the big draw for One UI 7? All AI features packed in it like AI agents.

Mashable’s Speed ​​of Light

Galaxy AI

Artificial intelligence can steal Samsung Unpacked headlines. And Samsung certainly made sure of that.

Unsurprisingly, Samsung started Unpacked with its AI notifications, turning the usual smartphone notification much later in the show.

AI agents with multimodal capabilities played a leading role in Samsung’s AI announcements. These AI agents enable its new Galaxy S25 line to interpret text, speech, images and videos for fully immersive interaction.

Samsung kicked things off by talking about its integrated AI platform and showed its partnership with Google in integrating its Gemini AI model to provide AI agent features. Google showcased screen sharing and live video sharing capabilities with Google Gemini, allowing users to chat with AI agents about content in screenshots and live streams.

Thanks to Google Gemini integrations, users can have live conversations about photos, videos, websites and more with AI. Samsung showed an example of Google Gemini giving photo tips based on a photo the user took.

Google Gemini will be accessible at the touch of a button on the S25 line. The twins will also be able to connect to Samsung apps like calendar and clock.

Speaking of Google, Samsung also demonstrated new Circle to Search capabilities, like how it can now automatically identify phone numbers, web addresses, music being played, and more.

Samsung also shared that AI-generated features like AI-generated photos will be stamped and its metadata will signal that the piece was created by AI.

Galaxy AI: The Personal Data Engine

Perhaps the biggest AI-related feature is the Personal Data Engine that enables personalized AI services that live locally on the device rather than in the cloud. Samsung returned to this several times and cited it as powering many of the new AI features.

For example, Samsung debuted Now Brief, a personalized AI-powered lock screen page with notifications, news and reminders for the day ahead. The Now bar at the bottom of the screen provides real-time updates throughout the day. Galaxy AI is able to do this thanks to the personal data engine, which allows Samsung to tailor features to the individual user, while still keeping their data private and secure.

These capabilities also allow Galaxy AI to automatically provide AI tools based on what the user is doing on the screen. For example, by simply typing a text, a user’s S25 will automatically open the AI ​​writing tool options without the user having to do anything.

In addition, Samsung highlighted other new AI features, such as Galaxy AI’s ability to provide transcripts and summaries for phone calls directly in real-time on the call screen.

Samsung also introduced a feature where a user can search for a specific photo simply by speaking to their phone and describing the image’s content.

The company offered updates on its health and home-related capabilities, showing how the personal data engine can provide personalized insights and recommendations.

Unwrapped surprises

There were two surprises at Samsung Galaxy Unpacked this year.

The company teased an Android XR-based handset, including a photo of the device, and ended the show with a short clip of its upcoming ultra-slim Galaxy S25 Edge.

The company kept both devices shrouded in mystery and didn’t mention either specifically beyond what was shown on the screen.

However, there are rumblings online about the S25 Edge. Samsung gave zero details about the phone other than its thinness, but recent leaks suggest that the S25 Edge could be released in the US later this year, possibly in May 2025.